fbpx

Masters In Digital Marketing 75 hours

Start your digital marketing journey with Kallada Academy of Digital Marketing and receive 9 guaranteed industry-recognized certifications from Google, Microsoft, and Hubspot.  Full Refund if you do not receive the certifications.

We believe in “Learning By Doing”.  Every concept you learn will be applied on your “Live Project”.

Course Highlights:

  • Most Affordable Advanced Digital Marketing Course In Bangalore.
  • Guaranteed Placements For Eligible Students
  • 6 Months Placement Assistance
  • Guaranteed Paid Internships
  • Only 5 Students Permitted In A Batch

Speak With Our Expert Consultant Today.

Syllabus

Module 1: Introduction To Digital Marketing

  • What Is Digital Marketing?
  • Offline Advertising Vs Online Advertising
  • Various Digital Marketing Channels

Module 2: Website Planning and Creation

  •  Choosing a niche for your Website
  • Choosing a domain name for your business
  • Hosting Setup
  • Wordpress Installation
  • Creating Posts and Pages
  • SEO Plugins Installation
  • Website Speed Optimization

Module 3: Graphic Designing For Business

Graphic Design Principles

  • Designing Banners and Posters with Canva
  • Finding Free Stock Photos For Usage In Your Website

Module 4: Search Engine Optimization

  • How Search Engines Works
  • Basics of SEO
  • On-Page SEO
  • Keyword Research
  • Meta tags creation
  • Content Optimization
  • Header Tags
  • Image Optimization
  • Url Optimization
  • Robots.txt
  • Sitemap.html
  • Sitemap.xml
  • Off-Page SEO
  • Link Building Strategies
  • WhiteHat SEO
  • Black Hat SEO
  • Google Latest Updates
  • Google Business Listing

Module 5: Blogging

  • Blog Setup
  • Blog Design
  • Blog Marketing
  • Blogging Article Methods
  • Tools To Create Unique Articles
  • Copyscape and Grammarly
  • Automatic Backlink Setup To Blogs Using IFTTT
  • Making Money From Blogging

Module 6: Google Analytics

  • Setup Analytics
  • Understanding Diff types of Traffic
  • Real Time Reports
  • Preparing Different Reports
  • Setup Goals
  • Filters
  • Dashboards
  • User Management
  • Admin Section
  • Tracking Ecommerce Reports

Module 7: Google Webmaster Tools

  • Adding Site & Verification Process
  • Crawl Errors & Stats
  • Google Fetch
  • Search Queries
  • Structured Data
  • RichSnippets
  • Data Highlights
  • Robots.txt testing
  • Sitemap.xml
  • Links to Site
  • Internal links
  • Google Messages

Module 8: Google Adwords

  • Introduction of Adwords
  • Google Adwords Account Setup
  • How ppc works
  • PPC campaign design
  • Keyword research tool
  • Keyword match types
  • Adgroup setup
  • Search Advertising
  • Dynamic Search Ads
  • Display Advertising
  • Remarketing
  • Gmail Ads
  • Shopping Ads
  • Video Advertising
  • Universal App Campaign
  • Conversion Tracking Code
  • Optimizing  keywords, cpc, Ad Performance
  • Budget, Billing, Reporting Techniques

Module 9: Social Media Marketing

  • Why do We need Social Media Marketing
  • SMO with Search Engine Optimization
  • Fanpage Creation
  • Design Fanpage
  • Optimizing FanPage and Good Practices on Engagement
  • FB Insights
  • Fb Groups creation & Marketing
  • Fb Events Creation & Marketing
  • FB Paid Marketing Campaign
  • Instagram Marketing
  • Profile Creation & optimization
  • Post Photos & Videos
  • Hash Tags
  • Paid Advertising
  • Insights
  • Twitter Marketing
  • Linkedin Marketing
  • Youtube Marketing
  • Google+ Marketing
  • Social Media Tools

Module 10: Email Marketing

  • Importance of Email Marketing
  • Getting Email ID of Any Person
  • Good practices while doing Email Marketing
  • Improving Inbox rates in Email Marketing
  • Tools For Sending Bulk Emails

Module 11: Content Marketing

  • Developing ROI based Content Strategy
  • Audience Discovery, Personas, & Brand Content Style Guidelines
  • Building An Online Reputation
  • Guide To Topic Discovery and Practical Content Creation
  • Content Promotion

Module 12: Mobile Marketing

  • Responsive Website Creation
  • AMP Implementation
  • Mobile Ads
  • SMS Marketing
  • Whatsapp Marketing

 

Module 13: Ecommerce (Building Online Shop)

  • Building an Online Shop using Wordpress and WooCommerce
  • E-commerce Business Models
  • Finding Profitable Products
  • Find cheap products to be shipped directly from China
  • Shopping Ads
  • E-commerce SEO

 

Module 14: Online Reputation Management

  • What Is Online Reputation Management
  • Finding and Removing Negative Reviews Online
  • How To Get Positive Reviews Online
  • Top 5 Tools used by Online Reputation Agencies

 

Module 15: Online Money Making Methods

  • Affiliate Marketing
  • Blogging
  • Google Adsense

Module 16: Freelancing Career

  • What Is Freelancing?
  • Guide to interacting with Clients
  • Setting Up Profiles On Freelancing Sites
  • Finding Projects From Feelancing websites.

 

Speak With Our Expert Consultant Today