Top 30 Digital Marketing Interview Questions And Answers for Freshers
The advent of digital marketing has opened up a plethora of new employment avenues. These are jobs that didn’t exist a few years back. Digital marketing agencies are always on the lookout for young and dynamic individuals who know the internet and social media like the back of their hands.
Digital marketing, although lucrative, has become an extremely competitive career option. You have to get your basics right if you want to make it big in this industry. If you are looking to build a career in digital marketing, here are a few digital marketing interview questions and answers for freshers.
Digital Marketing Interview Questions and Answers for Freshers
In the following sections, we are going to discuss some of the most commonly asked digital marketing questions and answers for freshers. These include various knowledge-based questions as well as a few personalized ones. Our goal is to help you prepare for your interview and land a job in digital marketing.
Knowledge-Based Digital Marketing Questions And Answers For Interviews
- How would you define digital marketing?
Digital marketing refers to a set of techniques that brands use to reach out to their target audience using online channels. The most commonly used techniques include search engine optimization (SEO), content marketing, social media marketing (SMM), email marketing, etc.
- Is digital marketing better than traditional marketing? If yes, why?
Digital marketing is often preferred by brands over traditional/offline marketing. This is because you can reach an extremely wide audience using digital marketing. Moreover, it has higher levels of engagement compared to traditional advertising, which is mostly one-way communication. Additionally, digital marketing campaigns can be optimized on the go and are often more cost-effective.
- Can digital marketing completely replace traditional advertising?
No. This is because digital marketing only works for brands whose potential customers access to the internet. The choice between online and offline marketing depends on your product and target audience. If you want to sell dentures to septuagenarians, prints ads and television commercial might work better.
- How would you categorize digital marketing?
Digital marketing is commonly categorized as inbound and outbound. Inbound marketing is the technique of organically attracting your target audience using high-quality content. Outbound marketing, on the other hand, is the practice of advertising a product using promotional tactics such as emails, Facebook ads, etc.
- What are the drawbacks of digital marketing?
One of the biggest drawbacks of digital marketing is that its success depends on your audience’s accessibility to the internet. Moreover, as more brands start going digital, the online space is starting to get saturated. It can be difficult to cut through this noise with average content and mediocre budget.
- What is the best way to increase organic website traffic?
SEO is the most effective way of driving organic traffic to a website. It includes a set of techniques aimed at increasing your website’s search engine ranking. The first step is to identify and analyze your target keywords. Thereafter, you have to publish high-quality content on your website using these keywords.
Additionally, you should ensure that your website is mobile-responsive and has a high page speed. You should also work to strengthen your website’s inbound link profile by attracting authentic backlinks from high-authority websites. Make sure all the web page have appropriate meta titles and description optimized using the target keywords.
- What is keyword research?
It refers to the practice of identifying and evaluating the most popular and relevant target keywords. Keywords are nothing but search queries that your target audience is most likely to use.
- What are the tools used for keyword research?
Here are some of the most commonly used keyword research tools:
- Google Keyword Planner
- Moz Keyword Explorer
- SEMrush SEO Toolkit
- Ahrefs Keyword Explorer
- Google Trends
- What do you mean by white hat SEO and black hat SEO?
White hat SEO refers to the use of legitimate ways to improve a website’s search engine ranking. It includes keyword research, competitor analysis, blogging, link building, etc. Black hat SEO, on the other hand, is the unethical practice of improving search engine ranking by manipulating search engine algorithms. It includes keyword stuffing, cloaking, use of private link networks, etc.
- What is SEO Competitor Analysis?
It is the practice of identifying your online competitors and evaluating their SEO strategies. This helps you identify the right target keywords and ultimately, improve search engine ranking. You can use various tools such as SpyFu, QuickSprout, etc. to perform competitor analysis.
- Name a few search ranking factors used by Google.
Google uses a variety of search ranking factors including keyword count, site architecture, link profile, and the quality of content on your website.
- How is on-page SEO different from off-page SEO?
On-page SEO is the practice of optimizing the content and layout of individual webpages to improve search engine ranking. Off-page SEO, on the other hand, refers to all the activities you do away from your website to improve its ranking. It includes link building, anchor text optimization, etc.
- What do you mean by paid search marketing?
Paid search marketing is the practice of paying search engines for a prominent position in relevant search engine results. The most commonly used form is pay-per-click (PPC) advertising in which you pay search engines every time someone clicks on your listing.
- What is Google Ads?
It is Google’s advertising platform that can be used by digital marketers to create and execute PPC campaigns. It was formerly known as Google AdWords.
- SEO vs. PPC: Which is better?
The choice between SEO and PPC depends on various factors including marketing objective, budget, competitors, etc. While SEO helps to establish brand authority and credibility in the long run, it takes time to yield results. A PPC campaign starts driving website traffic right from the start. However, you have to continuously pay the search engine as long as you want to retain the results.
- Is responsive web design important for SEO?
A responsive website is one that can adjust its layout based on the screen size of a device. Search engines want to deliver the best experience to their users. When determining search engine ranking, they give preference to mobile-responsive websites. With the increasing number of smartphone and tablet users, responsive web design is a must for SEO.
- What is organic and paid reach in social media marketing?
Organic reach refers to the number of users who have seen your social media post using unpaid distribution. It is mostly limited to those who have already liked/followed your social media page. Paid reach is the number of users who have seen a sponsored post from your social media page/profile. In this case, you can pay social media platforms for increased visibility beyond your existing audience.
- Reach vs. Engagement: What is more important in social media marketing?
Both reach and engagement are important metrics that determine the performance of a social media campaign. Reach is the number of users who have had your post/ad enter their screen. Engagement refers to the number of users who have interacted with your post/ad by liking it, clicking on it, or adding a comment.
Depending on your marketing objective, you can choose between reach and engagement. If your goal is to build brand awareness, you should focus on maximizing reach. However, if you want to generate leads and drive conversions, you should prioritize engagement.
- Do you recommend Facebook Advertising?
The organic reach of your Facebook posts is automatically restricted. So, if you want to reach out to a wider audience on Facebook, you should use Facebook Advertising. It is highly cost-effective and fairly simple to execute. All you have to do is specify your target audience and let Facebook’s algorithm deliver your ad to users who match the criteria.
Facebook offers advanced targeting features using which you can reach out to people with specific job titles, academic background, shopping history, etc. You can even use Facebook ads to target those users who have already visited your website.
- Do hashtags help with social media marketing?
Hashtags are extremely useful for increasing the organic reach of your social media posts. They increase your brand’s visibility and enable you to reach out to an audience that would have remained inaccessible otherwise. However, you should use only those hashtags that are relevant to your brand.
- Is influencer marketing useful for brands?
Yes. It is one of the most effective techniques to build brand awareness and reinforce brand credibility. Collaborating with the right influencer can even help drive conversions and earn more revenue.
- What kind of campaigns do you recommend for influencer marketing?
The simplest way is to request an influencer for a shoutout on their social media profiles. You can even get them to review your product or service. Another useful technique is to host a giveaway or content in collaboration with an influencer. The choice of campaign depends on your end goal.
- How would you monitor an influencer marketing campaign?
An easy technique is to provide influencers with affiliate links or promo codes. This helps you determine whether the campaign resulted in any conversions. It is also important to outline your objectives and key performance indicators (KPIs) at the start of the campaign.
So far, we have been discussing knowledge-based digital marketing interview questions and answers for freshers. However, your interviewer would also want to evaluate your motivations, aspirations, and analytical skills.
Here are some frequently-asked personalized digital marketing interview questions and answers for freshers:
Personalized Digital Marketing Interview Questions And Answers For Freshers
- Why do you want to build a career in digital marketing?
This is one of the most common digital marketing interview questions and answers for freshers. You should be very clear about what attracted you to this field. Is it the work profile or scope of growth or lucrative pay? Or are you just social media-savvy and think you can learn the required skills at the job? Make sure you can convey what motivated you to choose digital marketing as a profession?
- How will your educational degree help you in digital marketing?
This question is particularly relevant if your educational qualifications have no connection with this field. You have to assure the interviewer that you are a fast learner and will do everything in your capacity to grasp things quickly.
- What are the biggest challenges you have faced as a digital marketer?
If you have worked on a few campaigns, don’t hesitate to talk about your failures or mistakes. Highlight the lessons you have learned from those setbacks and what you have done to overcome them.
- How do you stay updated on the latest digital marketing trends?
Even if you are an absolute novice, you know the importance of staying up-to-date with the latest developments in digital marketing. Mention popular blogs, podcasts, webinars, etc, that have helped you hone your skills.
- On a scale of 1 to 10, how would you rate your expertise in digital marketing?
The best way to answer this question is to be confident as well as humble. Carefully analyze the skills you have already mastered and the ones you are yet to learn. The key is to neither underestimate nor overestimate yourself.
- Given a chance, which area of digital marketing would you like to specialize in?
This is a critical question that requires you to evaluate your approach towards digital marketing. Are you more Instagram-savvy and want to focus on social media marketing? Or is creating and promoting high-quality content your forte? That said, you should highlight that the different streams of digital marketing are interconnected and you are willing to learn the basics of everything.
- If you get this job, where do you see yourself 5 years down the line?
This is one of the trickiest digital marketing interview question for freshers. Instead of disclosing your aspirations, talk about your professional goals and how this job can help you achieve them.
Although this is not an exhaustive list of digital marketing interview questions and answers for freshers, it can come in handy when you prepare for an interview. Be confident about your skills and charm them with your resilience. You can always join our digital marketing online course to clear your interviews with ease.