Facebook Masterclass 2023
Designed by Kallada Academy, Facebook Masterclass 2023 is a dynamic and multi-faceted course on Facebook marketing. It is a beginner-friendly course that is suitable for job-seekers as well as business owners and entrepreneurs. It covers a wide array of topics, ranging from Facebook page creation to lead generation through Facebook ads.
The course is a strategic amalgamation of video-based lectures and hand-on practical sessions. Entrepreneurs and business owners will learn tried and tested techniques to boost sales and attract more paying customers. The course also equips job-seekers with the right skills to create and execute successful Facebook ad campaigns for their clients.
Course Highlights:
- Beginner-friendly and application-based curriculum
- Online mode of teaching
- Up-to-date syllabus
- 2-month duration
- Covers both basic and advanced topics
- Learn to create and execute successful campaigns
- Learn the techniques to grow your business
- 15-day money-back guarantee
What We Offer
One of India’s most advanced yet affordable Facebook marketing courses by Kallada Academy.
Beginner Courses
You don’t need prior experience in digital marketing to join this course. We have designed the curriculum keeping the needs of beginners in mind.
Hands On Training
Boring classroom lectures don’t make anyone a pro at Facebook marketing. Each module of the course is replete with useful practical sessions and exercises.
Get Certified
You will receive a certificate by Kallada Academy upon the successful completion of this course.
Moneyback Policy
If you aren’t satisfied within the first 15 days of the course, you will receive a prompt and courteous refund. No questions asked.
Up-to-date Syllabus
The course has been designed by industry experts with more than 10 years of experience. The curriculum is updated every 90 days to account for any changes in Facebook’s advertising policies.
Email Support
Stuck with a particular module or assignment? Just email your queries to us and we’ll resolve them in a jiffy. Email support is available on all weekdays.
Frequently Asked Questions
How are you able to offer the course at such a low price point? Is it even reliable?
Kallada Academy is a Bangalore-based education company with a particular focus on the Indian market. Having received funding recently helps us offer the course at an affordable price.
We have trained more than 20,000 students over the past year and hold a rating of 4.8 on Google. If you’re still in two minds, take a look at our Google and Facebook reviews.
What is the duration and mode of teaching?
The duration of the course is two months. The mode of teaching is online; it includes video-based lectures along with hands-on training sessions.
Is there any specific date to join the course? What are the class timings?
You can join the course at any time from any location of your choice. Since the modules comprise pre-recorded videos, you aren’t bound by any specific class timings.
I don’t have a background in digital marketing. Is this course suitable for me?
Yes. Even though it is an advanced course, we have designed it keeping the needs of beginners in mind.
What if I join the course and then realize it’s not suitable for me?
If you aren’t satisfied within the first 15 days of the course, you will receive a prompt and courteous refund. We will issue your refund as soon as we receive your request through email.
See What Our Customers Say About Us?




MEGA SALE OFFER [90% OFF]
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Syllabus
Module 1: Introduction To Facebook Marketing
Introduction To Facebook Domination 2020
Creating And Setting Up A Facebook Profile
Creating A Facebook Page
Designing A Profile Picture And Cover Picture For Your Facebook Page
Adding Required Page Information
Adding A Call To Action(CTA) Button To Your Page
Setting Up Automated Messages For Your Facebook Page
Setting Up Facebook Page Roles And Page Settings
Setting Up A Shop On Facebook
Facebook Groups Walkthrough
Assignment 1 – Facebook Page Setup
Module 2: Marketing Your Business On Facebook
Introduction To Marketing Your Business On Facebook
Using Audience To Understand Your Target Audience
Introduction To Social Media Calender
Using a Social Media Calender – Practicals
Types of content to post on your Social Media Accounts
Finding Content For Your Social Media using Buzzsumo and Google Alerts
Creating Social Media Posts Using Canva and Pablo
Scheduling and Publishing Posts On Facebook
Automating Social Media Growth Using Hootsuite
Social Media Trends For 2020
Assignment 2 – Setting Up A Social Media Plan For Your Page
Module 3: Facebook Ad Basics
3 Levels Of Facebook Ad Campaigns
Facebook Marketing Objectives
Facebook Ad Account Walkthrough
Facebook Ad Account Structure
Module 4: Facebook Ad Campaigns
Using Facebook Ads Directly From Your Page
Using Facebook Ads Manager To Publish Ads
Facebook Audiences – 1
Facebook Audiences – 2
Custom And Lookalike Audiences
Placements On Ads Manager
Facebook Ad Creatives
Facebook Ad Creatives 2
Scheduling And Ad Budgets On Facebook
Facebook Ad Policies
Module 5: Writing Ad Copies
Ad Copy Basics
How To Write Ad Copies That Convert
How To Identify Pain Points Of Your Customers
Live Example Of Writing Ad Copy
Module 6: Facebook Awareness And Consideration Ad Objective Practicals
Facebook Reach Campaign – I
Facebook Reach Campaign – II
Facebook Brand Awareness Campaign – I
Facebook Brand Awareness Campaign – II
Facebook Traffic Campaign
Facebook Engament Campaign
Facebook Video Ads Campaign
Facebook Lead Generation Campaign
Facebook Messages Campaign
Module 7: Facebook Conversion Ads Practicals
Introduction To Pixel
Setting Up Pixel On Your Website With PixelHelper
Facebook Conversion Ads Practicals
Facebook Catalogue Ads Practicals
Facebook Store Visit Ads Practicals
Lookalike Audiences Practicals
Custom Audiences Practicals
Remarketing Ads Practicals
What People Are Saying
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