Many Indian businesses, especially startups and SMEs, are still waking up to the importance of digital marketing. Many of these organizations don’t have the resources or capital to hire a full-time digital marketing specialist. Instead, they want to outsource this task to a third-party agency or professional. This is the right time when a digital marketing business can pitch in and offer their services.
However, setting up a digital marketing business isn’t a cakewalk. It’s not the same as freelancing either, where you just have to impress clients and win projects. You have to shoulder additional responsibilities such as account management, recruitment, company registration, etc. Additionally, you have to build a team of specialized professionals who will work in tandem and take your digital marketing business to newer heights.
It is also worth mentioning that digital marketing agencies have been mushrooming in India off late. However, not all of them offer high-quality services. That is why you must take additional measures to set your business apart from the crowd of mediocre agencies. It is the only way to convince clients and win their trust.
Moreover, establishing a digital marketing business in India takes patience and perseverance. It might take some time before you start reaping the benefits of your hard work. The key is to develop an actionable plan to start your business and lay down your objectives for the first few months.
Here is a quick guide outlining a few crucial steps to start a digital marketing business:
1. Build Your Brand Identity
How do you ensure that your business doesn’t lose its voice in the sea of subpar digital marketing agencies? The only way is to carve a distinct identity for your business. It will help you make a powerful first impression on prospective clients. The first step is to come up with a striking business name and a remarkable logo.
If you are planning to start a business, you have likely already thought of a name. Make sure it is short, crisp, and related to the services you will offer. You can even make it slightly quirky. However, you should stay away from obscure brand names that don’t convey the purpose of your business. Additionally, you should ensure that the name highlights your vision and aspirations.
Once you have zeroed in on a name, your next task is to create a business logo. It is essential to keep in mind that the logo will be extensively used on your website, blog, social media profiles, business cards, newsletters, etc. As with the brand name, the logo should convey your vision and make a lasting impression. If you don’t have the budget to hire a full-time graphic designer, you can get it made by a freelancer.
You can even use platforms such as Upwork and DesignCrowd to connect with freelance designers. Alternatively, you can post your requirements on various Facebook groups. You can also use an online logo maker to design your own logo. However, you should opt for this only if you have an inherent knack for design.
It is also essential to get your business cards ready. You never know how a business opportunity can transpire from a simple conversation with a stranger. Thus, it is recommended that you print your business card and always keep them with you. Websites such as Vistaprint let you design your business card in a few simple steps.
2. Get Certified
It is difficult to build a flourishing digital marketing business without getting the right credentials. That is why you should get certifications from recognized and reputed organizations such as Google and Microsoft. Even if you already know a lot about digital marketing, these certifications will help you win the trust of your clients.
Alternatively, you can hone your skills by joining a digital marketing online course. It will help you get a well-rounded knowledge of the subject. Kallada Academy offers a recognized Masters in Digital Marketing course that gives you hands-on experience of working on real-time projects. The course content is regularly updated according to ensure that you learn the most advanced techniques.
Apart from joining a digital marketing online course, you should stay abreast of the latest developments in digital marketing. This is because the landscape of digital marketing is in a state of constant change. Search engine algorithms are regularly modified and social media platforms keep introducing new features for advertisers. As the owner of a digital marketing agency, you should keep track of all these changes.
3. Create Your Website & Blog
In today’s internet-savvy world, your business can’t prosper without a well-designed website. Make sure the website is easily navigable and highlights your services and clientele. Additionally, you should optimize your website for the right keywords so that it gets increased visibility on relevant search engine results. Platforms such as WordPress and Wix let you create stunning websites from pre-designed templates.
Likewise, it is essential to start a blog. It can go a long way to establish your business as an industry authority. It will also help boost your website’s presence on search engines. Apart from insightful blog posts, you can also publish e-books, whitepapers, case studies, etc. These are great tools for lead generation.
Another important step is to create a Google My Business page for your company. Complete your profile by adding a lucid business description using relevant keywords. You should also carefully select the business category and add your contact details and office address. It will ensure that your listing is featured in relevant search results.
4. Be Active on Social Media
Today’s businesses can’t flourish without up-to-date social media profiles. Make sure you create a business page on Facebook and Instagram. Additionally, you should also create profiles on other social media platforms including Twitter, LinkedIn, Pinterest, etc. It is also important to complete your profile by adding a crisp bio, contact details, website URL, and other information.
Once you have created your social media profiles, the next step is to regularly publish engaging content. From quirky infographics to insightful blog posts – you can share various types of content on social media. Make sure you use relevant hashtags and publish the posts when your audience will most likely be active. The right social media strategy can make your content viral and maximize your reach.
5. Build Your Team
No organization can function with a one-man army. Your digital marketing business isn’t an exception. You have to assimilate a team of hardworking professionals who are willing to work for a new business. Don’t hesitate to hire freshers or freelancers. You can even consider remote recruiting as long as it gets your work done.
Another crucial aspect of your digital marketing business is the workspace. When you are setting up your business, you may not have the budget to rent a fancy office. In such a scenario, you can consider coworking spaces or even create an office at your home.
6. Don’t Ignore Offline Networking
If you want to build a successful company, you should always be on the hunt for new business opportunities. This, in turn, requires you to meet new people and impress them with a compelling sales pitch. One of the best techniques is to attend digital marketing conferences and other related events.
Additionally, you should check if there is an entrepreneur’s club or network in your city. Such gatherings are a great place to meet prospective clients who can benefit from your services. Likewise, you can attend expos, trade fairs, seminars, etc. to expand your network.
Entrepreneurship is a challenging and lonesome journey. The road is even tougher when you are trying to start a digital marketing business in India. However, if you create a concrete strategy and execute the plan, your business will flourish. Start with defining your business name and getting your logo and business cards ready.
Make sure you create a stellar website and blog and build a strong presence on social media. Next, you have to hire skilled and motivated professionals and explore offline networking opportunities. It is also recommended that you join a digital marketing online course and brush up your skills.